When you see one of Apple’s ads, don’t you think about how well it’s done? Have you ever thought about who’s behind all that art? Well, that’s Peter Belanger, a photographer from San Francisco who, during an interview for The Verge, explained the process he follows to produce ads with such a perfect look. Here we explain the process and show you how one of the best advertising photographers works today.
You’ve probably never heard of Peter Belanger, but you’ve certainly seen a lot of his work. He is one of those artists whose name is not known but whose work is known. Peter Belanger is a photographer from San Francisco and is the reason why the ads for iPhone, iPod, iPad and in general all Apple products in the last years are so perfect .
In a recent interview Peter talked about his creative process with commercial photography . Finding the perfect lighting for each surface is a great challenge, this is what he tells us:
Regarding the process itself, Peter Belanger tells us the following:
Here you have a video of the work process that follows :
Most of Peter’s photographs are taken with a Canon 5D Mark III camera . If you want to know the full interview you can do it by reading the article published in The Verge. Even if we are not photography lovers, it is interesting to see how an artist like Peter works.
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