Apple seems to have come on strong with its alternative to Apple Pay mobile payments. This has made one of its biggest competitors in this field tremble , a veteran of payments like PayPal.
So much so that they have launched a new campaign in the physical New York Times, where they remind users of the privacy problem with celebrities whose intimate photos were stolen through iCloud . The ad goes like this: ” People want our money more secure than our selfies “
This is quite a demagogic publicity, more so when it is clear that the problem was not the security of iCloud, but the ridiculous passwords used by the affected ones, which were broken in very few attempts. And we know that this is something where Apple doesn’t have much room for maneuver; although to avoid future problems we cannot now use easy passwords in our Apple ID account , thus preventing the dictionaries of the brute force attacks from accessing our credentials.
However, they do not remember the security breach that was discovered in their system this summer. That they too have had security problems further compounds this hypocritical publicity . Let’s remember that Cupertino assured us that they never know anything about the transactions with Apple Pay, thanks to the fact that everything is encrypted between the NFC, the secure enclave of the iPhone and the Touch ID sensor.
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