One in four applications downloaded during 2010 were used only once

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In the numbers we are moving, 400,000 applications available on the App Store and approximately half in the Android Market , make us have a wide offer on which to choose, making the competition very hard. If you’re thinking about making an application for any of these markets, the first thing you should be clear about is that it should be eye-catching and functional. You must make your customers loyal, maybe it is not the most interesting thing how many downloads there have been of your application, but percentage of those downloads uses it regularly .

One in four applications downloaded during 2010 were used only once
One in four applications downloaded during 2010 were used only once

For someone to download an application to open it once and not use it again is counterproductive. Although the numbers are not alarming, only 26% of the users who download it do so, but we could see it on the positive side, there are 74% who use it regularly. Obviously this can be vital depending on which application you have developed, the more you use it the more possibilities there are to enter through advertising or purchases within the application.

Looking at the evolution of the last year we find that the percentage has been increasing from an initial 22% to the current 26% . The number of Smarphone users is growing exponentially around the world and therefore it is a field that needs to be taken into account. The immediacy of the App Store motivates us to try several applications oriented towards the same use, so we should opt for one and if our application is well structured and is striking it is more than likely to attract more users to it and motivate them to continue using it after trying it for the first time.

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