We already know all the news that Apple had prepared in one of the three axes on which the company will turn in the future: hardware, software… and services! Tim Cook made it clear from the beginning that it was not a presentation of devices, but of explaining what the company’s vision is to offer high quality content with the best experience to its users.
We started the keynote by looking at Apple News+, the magazine and newspaper subscription service, but also enter a new model of game service with Apple Arcade . They renew the TV app where they add the contents of the different providers and offer them a clear and simple interface within the ecosystem.
There were also new developments in the world of banking: Apple Card , the new Apple credit card that simplifies the registration and use – at the same time – of the card. It even has a spectacular physical titanium card, which does not need any personal data printed on it ( only the name ) to maintain privacy only with the built-in chip.
The last part of the keynote was a tour of all the creators who are going to contribute exclusive content to the new Apple platform. We started off with Steve Spielberg and his Amazing Stories and ended up with Oprah who got the audience on their feet.
Apple with all this lays the foundation for evolving the way distribute content , but also the way to attract creators of the stature we have seen on stage today. A good starting point with some unknowns still to come, which will be revealed as everything arrives in different countries. Thank you very much for following Apple’s news with us today!