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Notebook Makers Focus on Innovation and Originality to Compete with MacBook Air

Apple did not invent island keyboards, nor did it invent black framed screens, wedge profiles or ultra-lightweight laptops, and it definitely does not have the exclusive use of aluminum to make consumer electronics products. And yet, the only possible conclusion after taking a look at the new notebooks and ultrabooks presented at the IFA in Berlin is that apparently all manufacturers have agreed that either you have a MacBook Air or you are out of the market .

Don’t get me wrong, it was just a matter of time. Not only are we facing the maxim of “If you can’t beat the enemy, join him” (copying him), but the late discovery by the manufacturers that there are more materials than plastic, that a laptop with elegant lines will eventually attract more looks (and buyers) than one with Ferrari’s colors and that, ultimately, less is more.

Notebook Makers Focus on Innovation and Originality to Compete with MacBook Air
Notebook Makers Focus on Innovation and Originality to Compete with MacBook Air

Apple introduced the original MacBook Air on January 30, 2008, the year the entire Mac lineup completed its adoption of aluminum as its flagship product. So what I was telling you, it was only a matter of time… about five years to be exact . Now we just have to wait for them to try something different next time.

Renew or die?

Old laptops from Asus, Acer, Samsung and LenovoNew laptops from Asus, Acer, Samsung and Lenovo

Computer sales fell in the last quarter by 0.1% according to IDC and Gartner. It’s not a terrifying figure, but it is a sign. After netbook sales slowed to a halt with the arrival of tablets, Intel crossed its fingers to keep the ultrabooks afloat. The move is yet to prove its effectiveness but between the attack of the clones, and The Revenge of the Sith (tablet laptops with Windows 8) for sure the numbers are improving for next year.

Apple for its part has shown that it doesn’t give a damn about phagocytizing its own products. It did so with iPods by launching the iPhone and is doing so with its laptops and desktops with the iPad. The apple tablet already sells in a single quarter what the entire Mac range sells in a year, and that in a declining industry, Apple has managed to continue growing at 4.3% and take over 12% of the US market thanks to the iMac, Mac mini, MacBook Pro and Macbook Air that everyone is now running to imitate.

Good thing they have Windows to differentiate at least…

S-Launcher for Samsung’s new Windows 8 computers

October 26th will be a real test for Microsoft with the launch of Windows 8 , the first version of the operating system that dares to move away from its roots, even though this has cost it quite a bit of criticism. I’m genuinely curious about the response of longtime users to changes like the disappearance of the start button but while some parents are already offering us a preview, Samsung is striving to find the solution : to put it back in a revolutionary way.

Gizmodo, 9to5mac y Cult of Mac

How about this nice semi-transparent bar of floating icons with reflection and everything? Isn’t it a great idea to hide the names of the icons to show them on a black rounded balloon also semi-transparent just by passing the mouse over it? Genius. Much better down than up, and I hope it doesn’t have that unpleasant zoom effect of I don’t remember what other operating system from a certain company you owe 1052 million dollars to for I don’t know what judgment.

Meanwhile, at the nearest Apple Store…

Apple continues with a fantastic range of equipment with unique features to face imitators and that will soon receive expected innovations such as the probable spread of Retina screens or the, this one necessary, renewal of the Mac Pro, promised just a few months ago by Tim Cook himself for next year.


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