And that’s what Edward Sharpe & The Magnetic Zeros did in their latest video clip, No love likes yours. A video recorded entirely with the Apple terminal.
The iPhone again serves as a “sensor” because to achieve part of the final look, in addition to the postproduction work for the VFX theme and color correction, adapters were used that allowed different lenses to be attached . This is how the result is reached, which can be seen in the video.
A job that for some will be uninteresting but for others will not go unnoticed because of what it means. That it is neither more nor less than demonstrating that creativity is much more than the hardware itself . I also have no doubt that the group was aware of the repercussions that this type of action always generates. If this were not the case, having been recorded with an iPhone would not give them that extra bit of visibility that surely comes in handy when they want to make themselves known or reach another type of audience.
Perhaps, or not, we will see or know more details of the whole process. Both elements and accessories used, workflow, etc. Details as Ricardo Linares already mentioned, who commented that the VFX had been made by Timber and the Framestore colour correction. I’ll keep watching.
We discussed it and it is already available, the video Behind the scenes or behind the scenes. In it you can see a little bit of the creation process, how adapters were used to attach Canon lenses, Olivia Wilde directing the work and other extra details such as the application used to record, which could not be other than Filmic Pro.