And there’s no doubt that this is turning into a profit-boosting spree for Nintendo thanks to the game’s built-in purchases? but it’s still a lot more for Apple .
As we know, Apple gets a share of the profits from any and all integrated iOS application and game purchases. Pokémon GO is not an exception, and from Bloomberg they give us a summary of how is the final division of those benefits: 30% to Apple, another 30% to the company that has developed the game (Niantic, formerly part of Google), another 30% to The Pokémon Company and the remaining 10% to Nintendo .
So all those million-dollar figures that are being shuffled around Nintendo, all those predictions that mobile content sales are going to be 15% growth for the Nipponese company… are only a third of what Apple is earning from the part of the pie that stays in the App Store.
For the moment, the madness continues: Pokémon GO is expected to officially arrive in Spain and the rest of Europe in a matter of days, although you can already install it on your iPhone if you follow a few specific steps that we have already explained. And if you still don’t know what we’re talking about, here’s a video summarising everything there is to know about Pokémon GO: