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Nintendo is making money with Pokémon GO, but Apple is making three times as much

Noah Cloud

And there’s no doubt that this is turning into a profit-boosting spree for Nintendo thanks to the game’s built-in purchases? but it’s still a lot more for Apple .

Nintendo is making money with Pokémon GO, but Apple is making three times as much
Nintendo is making money with Pokémon GO, but Apple is making three times as much

As we know, Apple gets a share of the profits from any and all integrated iOS application and game purchases. Pokémon GO is not an exception, and from Bloomberg they give us a summary of how is the final division of those benefits: 30% to Apple, another 30% to the company that has developed the game (Niantic, formerly part of Google), another 30% to The Pokémon Company and the remaining 10% to Nintendo .

So all those million-dollar figures that are being shuffled around Nintendo, all those predictions that mobile content sales are going to be 15% growth for the Nipponese company… are only a third of what Apple is earning from the part of the pie that stays in the App Store.

For the moment, the madness continues: Pokémon GO is expected to officially arrive in Spain and the rest of Europe in a matter of days, although you can already install it on your iPhone if you follow a few specific steps that we have already explained. And if you still don’t know what we’re talking about, here’s a video summarising everything there is to know about Pokémon GO:

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At Apple