True to the style of the apple, the ad focuses entirely on the product and what we can do with it with a slogan as simple as the company’s design lines:
The ad has started airing in the U.S. during the NBA finals and is clearly focused on the pros , showing the MacBook Pro spinning with photo and video editing applications like Aperture and Final Cut Pro X until it shows its thin profile.
As for its audience, it seems that the MacBook Pro with the Retina display has caught on with customers and at least the initial demand is being as positive as their first impressions. The Apple store offers an estimate of three to four weeks to ship the new notebook, while both the regular MacBook Pro and the refurbished MacBook Air are still in stock.
The next-generation MacBook Pro features a 15-inch Retina display with 2880-by-1800 pixel resolution, 2.3GHz (up to 3.3GHz Turbo Boost) and 2.6GHz Intel Core i7 quad-core processors, 8GB of built-in DDR3L 1 memory. 600 MHz (16 GB configuration option), up to 768 GB flash storage, and Intel and Nvidia graphics with the low power HD Graphics 4000 processor and GeForce GT 650M card with 1 GB of high performance GDDR5 memory. A FaceTime HD 720p camera, the new MagSafe 2 connector and the two Thunderbolt ports, two USB 3.0 and HDMI complete its outstanding features .
Physically, the MacBook Pro with Retina display is halfway between the previous generation and MacBook Air, offering maximum power with an ultra-low profile of 1.8 cm tall and just 2.02 kg of weight (half a kilogram less than the 15-inch model without a retina). But this uncommon commitment to power and portability, along with a display unmatched in the portable market , has driven the price up to ?2279 and ?2899, reminding us of the ?1649 of the original MacBook Air.