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New iPad ad, we continue with the sentiment


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New iPad ad, we continue with the sentiment
New iPad ad, we continue with the sentiment


Compartir Nuevo anuncio del iPad, seguimos con la sensiblería



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Not long ago I was one of those people who were excited about the existence of a new Apple ad , what did they think this time? But I’m sorry to say that lately I not only find them boring but they end up using the same old clichés.

The iPhone ads seem to me simply the same over and over again after more than 3 years with the same ad, but on top of that the latest ones make use of a rather unpleasant tagline: “If you don’t have an iPhone… well, you don’t have an iPhone”. We already know that whoever doesn’t have an iPhone misses out on a lot of things, but I don’t think that rubbing it in such a way is interesting either.

In the case of the iPad, they have decided to go for a more mature target and therefore make a statement that the most important thing is not the interior but the way that power is used, in the way that the iPad can change your life and make it better.

I’m sorry, but I really miss the previous Apple campaigns or even a few loose ads to have a few laughs with or just to remember some Pixar characters.


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