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multi-processor as in Intel to simplify the range

Macs are changing their CPU architecture for the third time after the leaps from Motorola to PowerPC and from PowerPC to Intel. And in all these leaps we have had the same sales strategy in each range of Macs: cheaper and less powerful models together with models with the most advanced processors and the highest prices.

Just try choosing a MacBook Pro: depending on whether you choose a lower-performance Intel chip, an average-performance chip, or a maximum-performance chip from Apple, the price difference is XXX euros. That’s how computers have sold so far, but… Will the same happen with Macs with Apple Silicon chips?

multi-processor as in Intel to simplify the range
multi-processor as in Intel to simplify the range

I’ll explain. So far we’ve seen Apple’s own chips on the iPhone and iPad. Whenever a new generation of iPhones has appeared, such as iPhone 11, the chip has always been the same. Both the 800 euro iPhone 11 and the 1100 euro iPhone 11 Pro have the same power , with minimal performance changes coming from the battery or the screen.

The only difference in performance is in the iPad and it’s quite simple: a standard iPad has the A12 chip while the iPad Pro brings us the A12Z chip. The latter doesn’t have a faster CPU, but it does provide a bigger graphic performance that provides higher resolution screens that work at 120Hz. While the Mac ranges differ in part by the models of their chips (Core i3, i5, i7, i9…) the price difference of an iPhone or an iPad is mainly governed by the amount of storage or connectivity .

Will all MacBook Airs have the same chip, or will there be multiple models with higher and lower performance?

What will happen when Apple starts selling the first MacBook Air with an Apple Silicon chip? This is a very popular computer, which does not invest in performance but in portability. Will we continue to see a range of various models with differentiated Apple Silicon chips , or will we see a single chip in all these models , and with a price that will change depending on the storage we want to have integrated?

At AppleWe will see new 14- and 16-inch MacBook Pro with Apple Silicon in 2021 according to Kuo

Apple would have much more simplified support levels than it has in the past, of course, and it would help consumers choose Macs more easily. Choosing chip, storage, and RAM is not the same as simply choosing between storage. But I’m afraid that when it comes to RAM, we’ll still be able to expand it at the time of purchase so that certain memory-swallowing browsers don’t have a problem. I’m looking at you, Google.

We may have some ‘ranges’ of Apple Silicon chips in the professional ranges, but all remains to be seen. It depends on the power of those chips and on Apple’s intentions when selling those Macs, although one thing is clear: Apple will have total control of those ranges and chips and therefore will be able to do whatever it wants without obstacles from other companies .