Microsoft compares Cortana to Siri in its latest announcement

Siri ya está al corriente de iOS 8 pero se queja de no haber tenido más protagonismo en la WWDC14

We already know that ads to mess with Apple are a constant in the competition, both Samsung and Microsoft strive to create creative advertising to make their future consumers pay more attention to them than to Apple, which is always present and in the minds of most consumers as a better brand. This time it was Microsoft who decided to compare Cortana with Siri in their latest ad .

Microsoft compares Cortana to Siri in its latest announcement
Microsoft compares Cortana to Siri in its latest announcement

Apart from being a character in the history of the game ‘Halo’ Cortana is the assistant of Windows Phone and in this announcement they boast a greater understanding with the user . The ad is in English but in it we can see how the owner of the phone asks Cortana to remind him to wish his wife a happy birthday when he talks to her, as well as to warn her to buy flowers when she passes by a nearby flower shop, two things that Siri cannot do .

Is the ad right? Partly, yes. I have to admit that I haven’t tried Cortana yet, but if it has such a correct semantic compression as shown in the video, it’s clear that the work on Cupertino is accumulating because Siri and Apple have to get their act together . It seems that being the first assistant to be able to understand the user’s sentences is weighing on Siri. We will have improvements in Siri with iOS 8, so we will have to wait and see if when the final version comes out it does everything that Cortana shows in the video. Who knows, maybe it does more.

At Apple

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