Only a few days after seeing the first iPhone 5s ad in magazines, the Californian company has taken the second step: making the TV commercial, where also gives a hype to the golden color , which we remember is the most demanded option of the new Apple terminal.
We don’t know if we will see it in our country, but we see that after the iPhone 5c ads, the 5s ads are coming, after they have managed to recover from the lack of stock . It wasn’t much use either to advertise a device you couldn’t buy because it was sold out in all the shops. Now it was a much more sensible time to do so.
As we were saying, the iPhone 5c invades the streets of San Francisco and London, with full-colour posters trying to attract our attention. Advertising for the iPhone 5s aims to be much more elegant and focused on its gold colour and Touch ID . In fact, in this ad we see part of what we already saw in the keynote of September, where the iPhone 5s was being formed from molten gold.
The ad is entitled Metal Mastered and is accompanied by the song Ooh La La by Goldfrapp. It is also perfectly synchronised with the video and when you talk about playing in the song, a finger appears unlocking the iPhone with the Touch ID. Of course, this is a simple but attractive announcement.