At the beginning of this week Apple launched its last campaign of this year, for it they have used a video as an advertisement, another one of those that come to touch the sensitive fiber of the public. Titled “The song” this 30 second video shows how a woman sings a song to her grandmother that brings back good memories. To do this, she uses -obviously- the company’s products, such as an iPad Air 2.
Just today Apple released a second video showing how that ad was shot , and how things are done behind the scenes. The video also shows how the workflow is with an Apple product, so there is some sense in it that it is useful apart from entertaining.
Apple rarely makes this kind of video , so it has caught us all a bit by surprise as it usually just shows the final video and not the making of . However, the video in question is shown below and lasts two and a half minutes.
Finally, if you haven’t seen the video of the ad yet, you can take a look at it below . Also, I recommend you to take a look at my partner Rafa’s opinion article about this, where he relates Apple’s philosophy in the ad to the current situation in the United States.
In general, this Christmas ad follows the line of other ads launched by Apple in recent years, where more than the characteristics of the product, it seeks to show the daily life of different people using these products, and the experience that comes to convey. What do you think of the ad?