In the last few hours, the apple company presented two advertising guidelines for the iPhone 6s and the iPhone 6s Plus. The TV ads focus on two star features of this generation of phones : 3D Touch and Live Photos. The first ad, which lasts 30 seconds, presents 3D Touch, as a time-saving technology for users .
This is how users only have to press a little on the applications, links or some functions of their smartphone to be able to preview images, videos or different content without having to enter each app to do so. The different actions performed by the protagonists of the ad not only show us the benefits of 3D Touch, but also help us to know the difference between Peek and Pop .
The second ad for the iPhone 6s and iPhone 6s Plus introduces users to the feature called ‘Live Photos’. The company announces this entertaining tool that turns photos “into more than just photos” . In the video we can see how these moving images look, with small audio and video clips , which can be played on iOS and Mac computers. In this way, the announcement takes us to other scenarios where Live Photos can be a great company.
These two advertising guidelines are the first to be launched by Apple to promote its latest generation of smartphones in 2016. Here’s the second piece of advertising for you to judge for yourself how it looks.