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Lisa Jackson VP of Apple Environmental Initiatives explains Apple’s environmental policy efforts

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When Apple didn’t do very well in GreenPeace’s environmental policy reports a few years ago, it seems to have taken it personally and put its foot down. Even since some time ago has had a vice president dedicated to it entirely , Lisa Jackson shows us the current projects on the subject.

Apple’s current concern is to make all of its product assembly lines as environmentally friendly as possible . Especially the North American manufacturing plants. For example, the Arizona plant, where Apple is involved in the manufacture of all the sapphire glass the company needs.

Lisa Jackson VP of Apple Environmental Initiatives explains Apple’s environmental policy efforts
Lisa Jackson VP of Apple Environmental Initiatives explains Apple’s environmental policy efforts

This plant will eventually supply all its energy needs through solar and geothermal energy . The North Carolina plant already operates in this way and its annual energy needs are the same as a town with 14,000 homes.

Apple is already fully engaged in the manufacture of its third solar power plant , which will be as large as the first two. These plants will supply power to the iCloud servers that we all use from our Macs or our iOS devices.

This gives us the curious fact that even downloading an application in the App Store or taking a picture with our iPhone we are being “friendly” with the environment. 100% of the energy needed is supplied by sunlight and biogas.

Apple came to North Carolina with a declining agricultural and textile industry, and is slowly transforming the area’s economy. Right now, even if it is only 2 percent of the total energy needed by the region, Apple has doubled the production of renewable energy when it arrived . We are talking about producing 160 million kilowatts per hour.

Even Apple’s Campus 2 is being built based on these same concepts and 100% of its energy needs will be supplied by renewable energy. Apple is proving that it is even economically viable and is encouraging many other companies (such as Google) to continue researching it. Actually, although it seems not, this is beneficial for everyone beyond iMacs or iPhones.

On Apple.com