Apple’s chief design officer , Jony Ive, has given a new interview to Wallpaper magazine* in which he discussed some very interesting topics about the company’s philosophy. Among these topics are the completion of Apple Park, the company’s new headquarters, and what it means. But without a doubt, the most interesting thing is Ive’s opinion about the recently launched iPhone X.
“The iPhone X will change and evolve over time”
So far, we’re not hearing anything new. Ive refers to the features that are added to Apple computers with each significant new update. We’ve seen this in the past with Apple Pay and the iPhone 7 Plus portrait mode. We’ll see it again with the increased inductive charging speed of iPhone 8 and X in a few months.
This is the cover of Wallpaper magazine* designed by Ive himself for this edition. The colors match those of the 1977 Apple Bite logo.
We have to think of the iPhone not as a screen but as a canvas to work on . With the removal of frames and Home button, Apple removes distractions so that the user can merge with a canvas that is now smart. In my opinion, Jony Ive is talking about the new possibilities that the iPhone X hardware will bring with future software.
Technology that is attentive to our eyes
Jony Ive could be talking about the possibilities that open up with iPhone X’s smart notifications, which display its content on the locked screen only to its owner to keep privacy intact. In addition, thanks to Face ID’s TrueDepth module, iPhone X is able to keep the screen active when you’re looking at it, to turn it off when you’re not, regardless of the automatic lock time.
This type of functionality is reminiscent of that which Samsung launched with its Galaxy S4 in April 2013, the same year that Apple introduced the iPhone 5s. On that occasion, the Korean terminal had three very interesting features on paper:
- Air Gesture, which allowed you to interact with the operating system without touching the screen thanks to a sensor.
- Air View, to highlight certain content without touching it.
- Smart Scroll, which scrolled a menu or a website with a single glance.
But in practice, they were only a problem and their reliability prevented the user from using them again. A novel function that ended up going unnoticed to be hidden under the carpet soon after. But there’s something interesting about the idea, which perhaps Samsung couldn’t develop because the technology hadn’t arrived yet.
That technology could be ready now from iPhone X and the TrueDepth module that makes Face ID possible. With this kind of features, Apple is taking the first step towards a new paradigm of interaction with technology based on our attention.
Today the iPhone X is able to see if we are looking at the device or not, tomorrow it could find out which part of the screen we are looking at. This could be the biggest change since the massification of multi-touch technology and the iPhone X shows us the way.
Por si había dudas: el benchmark del iPhone X arrasa a la competencia.