Made in Germany”? It’s not a dream, it’s real… but forget the possibility of getting one.
Leica announced during the special launch event for the new Leica M and M-E that Ive, Apple’s Vice President of Industrial Design, will design a special edition of the camera from which only one unit will be made . Now that’s a unique and exclusive product, don’t you think?
The camera will be auctioned with the collaboration of another old acquaintance, the leader of U2, Bono, although it is not known whether the proceeds will go to the RED initiative and the fight against AIDS or to another charity . Ive had initially intended to attend the event but in the end the announcement was made in a bit of a hurry and they did not manage to coincide their agendas.
Will Ive’s design be far removed from the one the German firm used for the limited white edition of the Leica M8? Will the design be limited to a simple choice of colours and materials or will it go further by adding a touch of minimalism to its classic line design? We won’t be able to have it, but at least we will be able to see it.
In Xataka Photo