Apart from the fact that their new single ‘Days’ sounds really good, the funny thing is that the music video is recorded using four iPhones, two iPads and a MacBook Pro in a quite original way . The videos that play each device were recorded with themselves, including the one on the MacBook that was recorded with its webcam.
Although it is not the first time that Apple products are used to record a music video (‘Need’ by Eddy was the first video clip recorded with the iPad 2 and The Blue Stones even dared to play through FaceTime in ‘I’m A Stereo’), this time the band took the initiative by sending the link to Jonathan Ive, the vice president of industrial design at Apple.
Ive answered the mail with the following message, congratulating the band for the video and the song, which, by the way, you can download for free from Bandcamp.
It is seen that Apple charges them by the number of words, although it is grateful that at least they take the trouble to answer the emails. Well Jony, and now… to work on the next iPhone!