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Jimmy Iovine, CEO of Beats Audio, tried to partner with Apple

From Jimmy Iovine’s marriage to producer and performer Dr. Dre, one of the most successful companies in recent times emerged. Of course, we’re talking about Beats Electronics, which would produce the famous Beats headphones manufactured by Monster. During CES 2013, we learned about their plans for the future and how they tried to trick Steve Jobs into entering the music subscription business.

Beats Electronics, an audio equipment producer that was founded in 2008 by Dr. Dre and Jimmy Iovine, has achieved remarkable successes mainly due to its famous Beats by Dr. Dre headphones, manufactured under exclusive license by Monster Cable. Despite having a number of detractors within the vast audiophile community, there is no doubt that the Santa Monica-based company has done a very good job of turning a prohibitive headset into a consumer product.

Jimmy Iovine, CEO of Beats Audio, tried to partner with Apple
Jimmy Iovine, CEO of Beats Audio, tried to partner with Apple

The premise could not be simpler: to find good connoisseurs of music and the surrounding culture, to sell high-end headphones to the general public. An idea that Iovine will try to extrapolate to the music subscription business, project in which he is currently immersed.

Perhaps the excellent curriculum of the CEO of Beats Audio does not serve to ensure that this new company will reach a good conclusion, but having worked for companies of the caliber of Universal Music, the largest record label in the world, will surely have a positive impact on the development of their work.

In an interview granted during the last CES 2013 held in Las Vegas, he wanted to give his opinion about Project Daisy, his next commercial adventure, as well as many other issues:

On his initial efforts to enter the music subscription business with Steve Jobs

Why can’t technology companies succeed in music subscriptions?

Why should Daisy be any different?

How can having made headphones benefit them?

What did you think, would you have welcomed an alliance between Beats Audio and Apple?