In the last few hours, Apple published a new ad for its Powerbeats that features several NBA stars. James Harden of the Rockets, Draymond Green of the Golden State Warriors, Anthony Davis of the Lakers and Jayson Tatum of the Celtics are the players involved in this clip.
As you can see in the video published in the official Beats channel, the ad shows the athletes practicing on the court and in the background Travis Scott’s song, “Highest in the Room” is playing. Of course, each of the players wears a Powerbeats Pro in one of the four colors the device comes in: black, ivory, moss and navy blue.
This is not the first time Apple has used artists to promote its products. The original “Unleashed” ad focused on athletes like Serena Williams, Lebron James and Shaun White . Another ad, “Zero Dark Project”, followed seven runners from the Paris Running Club as they tried to chase the sun through Iceland.
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The Powerbeats Pro have a price of 249 euros . The headphones offer 9 hours of listening time, over 24 hours with a case, and are available in ivory, moss, navy blue and black.