Sandy has been through the Caribbean and the East Coast of the United States, wreaking havoc. Now it’s time for the rebuilding work and help for the victims. With this goal in mind, Apple has created a section within iTunes to make it easier for all interested users to make donations that will go entirely to the American Red Cross.
We have all been aware of the damage caused by Hurricane Sandy these days. And not just in New York and the American East Coast. Sandy has also devastated much poorer countries, such as Haiti, but of course the media is more interested in New York. Leaving aside ethical or journalistic questions, the truth is that the destruction has been numerous and the losses have been millions .
As reported in TUAW, Apple wants to put their little sand to help and with this goal have launched a new section in the iTunes Store through which interested users can donate money easily and quickly to the American Red Cross . This money is aimed at addressing all the damage caused by Hurricane Sandy, perhaps the most damaging to Americans. Seeing the chaos caused by Sandy in images makes me travel back in time and see how Katrina left the city of New Orleans in its wake.
This page is accessible through the iTunes computer version , as well as through the iTunes applications we have installed on our iOS devices . Allowable amounts range from $5 to $200, including $10, $25, $50 and $100. The company commits to transferring 100% of each donation directly to the Red Cross in the United States.
Apple currently has more than 400 million active iTunes Store accounts with credit cards linked to them, so the potential number of customers who can make use of this type of support is very high . Apple has carried out several similar campaigns in the past, such as in 2010 following the earthquakes in Haiti or the latest one in March 2011 following the earthquake and subsequent tsunami that devastated part of Japan. A positive action that should always be praised.