After the interview I did with Eneko Knörr explaining a little bit about the real ins and outs of the App Store, there are a lot of doubts when you think that the new Mac App Store is just around the corner. When Lion and the new Mac App Store were introduced in last month’s Keynote, it confirmed the suspicions that Apple will move the business model from the App Store to Macs .
And although many of us did not want to believe it, the truth is that a priori, as we commented before in Apple, this way of selling software could be very beneficial for the Apple user . In the end we are removing intermediaries, which also “have to eat” and take their percentage for the sale. We are also creating a much more direct communication channel between the developer and the user, with all the benefits that this entails. Let’s not forget that it will be the system itself that will control the applications, showing us the possible updates of each application when they occur.
But after having the very interesting talk I had with Eneko, founder of Ideateca, explaining to me how slow is the bureaucracy in the App Store , you wonder if Apple will be able to control the situation. Because let’s think about it coldly, with this “new appearance” Apple will have three open fronts. One for iPad-only apps, one for iPod touch and iPhone, and one for the Mac. The end user may not realize it, but with the new Mac App Store, Apple can “stack up the deck” and make things worse.
If you read the interview, you will remember how Eneko complained about the waiting times when getting an app published on the App Store . Perhaps this aspect is not so important. If we think about it coldly, any developer when creating a computer application in a physical distribution format, surely has longer waiting times between the creation of the digital format and the distribution of the application among the final vendors. But now, they have to wait until the application is “reviewed” and authorized, if the application is published and it presents some kind of problem, the developer can have an update ready in the same day, but the bureaucracy of the App Store will delay it.
And who is to say that these “waiting” times will not be greater now that he has three open fronts? Because we all know the huge server farm that Apple has built in North Carolina, which will serve (most likely) to support these application stores (as well as other services) and if already with two fronts (iPhoneiPod-iPad) is not giving the service it should, I do not know what will happen when Macs enter the game .
We cannot know for sure why there are such long waits, remember that Eneko told us that no matter what we did, it would take a fortnight. One possible reason, and perhaps the most feasible, is that they are completely overwhelmed by the huge number of applications that are sent for review each month, and since Apple has already said more than once, all applications are reviewed thoroughly. Perhaps one option is to turn their various locations around the world into something more than mere presences by trying to decentralize it a bit from the United States, although I’m afraid this may be easier said than done.
Another option might be to form more teams to do these reviews or to pull a little bit of a wide sleeve, but we all know the strict control at all levels that you have always exercised over your App Store. This has led to the profitability of this is significantly higher than its competitors. Google doesn’t get the same numbers, and we’ll see what Microsoft does.
But all this, obviously, are mere lucubrations, in the end it is most likely that everything will be as it is and it will be the developers who will have to get their applications working as correctly as possible so as not to burden a bad image in the eyes of their users…