I don’t even know how to classify it. A internal 9-minute video from Apple has been leaked, in which Steve Jobs plays Franklin Roosevelt , former president of the United States in the midst of World War II.
The video, created privately to motivate the company’s employees, is set in a kind of second world war in 1944 where the two main fronts are Apple and IBM . After the news of Apple’s troops entering enemy lands, the general makes a speech to his troops claiming that they have “the cure” for a boring world where processing is done for processing.
There are details of the video that are not wasted: the Apple logo on all the helmets and hats of the soldiers, the presence of some computers, the “one more thing” of the general’s speech , the word games that relate the world wars with the models of the original Macintosh, the panel of the general simulating a fragment of the interface of the first Mac OS … and of course, the call of President Jobs encouraging the general and telling him that “he and his troops have a date with destiny.
Even the hammer throwing athlete, protagonist of the commercial ‘1984’, appears, and at the end of the video we can see an assault on an office full of ‘zombie’ workers with their IBM computers. Basically, it is a must-see video for all those who have already spent their years with the brand. You can see the full footage at the source.