Having an event about laptops “around the corner” as it says, it is impossible not to think about what possible novelties Apple may present in view of that event and what the surprise will be this time . My theory is simple.
Now that the MacBook and MacBook Pro are going to share design, finish, and performance except for the graphics card and display, why not merge all the models into one name? I’ve always thought that the name “MacBook Pro” is too long, too complicated, and not strong enough to advertise anything.
Thus the trademark “MacBook”, pure and simple, would have much more representation than divided into two models. Especially since the MacBook Pro model is colloquially known as the “Pro” in its own right.
This way we would have a single model representing Apple’s laptop range with the incredible price range we announced a few days ago, from $800 to over $3100. The computer would be highly customizable as it would be available from 13 inches to 17 inches in HD of the most expensive model, all that without forgetting the wide range of processors and HD available.
The selling mode would be very similar to that of the MacPro , a model that can be customized by the user to unsuspected extremes or as far as money goes.
It’s hard to imagine Apple taking this strategy to reality since they have always maintained a line, although very fine, separating their professional range and their “home” or domestic range. Although with little hope I’d love to see something similar, an Apple laptop but made to measure .