Is Apple opening its hand too much with its App Store?

Apple has always been characterized by its seriousness, quality, design, reliability and efficiency among many other things. But lately the quality of its iOS applications and the App Store in general has dropped drastically, even containing applications that turn out to be a scam or do not live up to their promises.

If there is one thing that Apple has stood out for over time (but especially in recent years) it is the quality it offers in its manufacturing process, good design, reliability and efficiency . But if I had to summarize all this in one word, I have very clear what it would be: quality .

Is Apple opening its hand too much with its App Store?
Is Apple opening its hand too much with its App Store?

And that’s exactly what seems to be going down in the company: quality. iPhone 4 with signal problems because of a badly designed or badly placed antenna (we will never know for sure), a iPhone 4S with battery problems , a iPad 2 with light leaks and (along with the iPhone) yellowish or spotty screens (problem also found on your desktops and laptops ), among several others that could also top a great list.

To all this we can add the software theme: notification center on iOS that reminds me (not to say that it’s almost identical) of Android, and certainly (and here I wanted to get) unfinished applications with company approval (and they are not free or often cheap).

If anything marks the full difference between the Android Market and the App Store it is undoubtedly the way the applications are uploaded and the procedure to follow.

While in the first one any person can upload an application whatever it is (logically if complaints are received, the application is removed and appropriate action is taken), in the Apple online store things are (or were, rather) very different.

For Apple, quality has always been very important: first the developer creates his application and pays a fee to register in Apple’s Developer program . Then he sends it to Apple for approval (yes, you read correctly… you have to go through the filter of Cupertino’s ). Once it has been approved, it is published and put on sale (either paid or free, all apps go through this process).

But quality is not synonymous with a great interface (or at least, not 100%), since there are applications that have a not very nice interface but work perfectly and do everything they promise to the millimetre . In contrast, we can find applications that have a flawless interface , but which in turn don’t work . However, there are also others that meet both of these maxims: visually pleasing and 100% functional.

So, what about those applications that don’t do either? Does Apple still look at the functionality and good interface? That some time ago would not have passed the filter of Apple, and currently pass like sand through the holes of a sieve : unfinished, incomplete, buggy applications that don’t work are published and sold…

But it doesn’t end there: even if Apple doesn’t demand a great interface in the applications (since not all developers are big companies or experts in programming for iOS), it is true that you should demand a minimum of truthfulness and honesty : applications that promise to locate your partner’s phone by just entering his phone number, to be a real x-ray scanner, to remove people’s clothes… all these are scams (that you pay for) and then don’t turn out to do what they promise (leaving aside whether what they promise to do is fair or not). In short: scam applications .

Perhaps this is all due to the large volume of applications that the company receives for inclusion in its App Store and the small number of staff they have to perform the reviews and approvals. Personally, I think that with the size of the company they could increase the team in charge of this process.

Apple has long taken care of its App Store as the most . It has not let even an unfinished application or one with doubts about its reliability into it. What’s more, they took great care to ensure that everything that entered their App Store had a correct, well-kept interface, according to the rules. Today , even though I understand that you have to adapt to what is coming, these rules are no longer present and have made applications to have lousy icons, without any quality, and each with its own interface .

Now that the market of smartphones is growing exponentially and more and more developers are programming for the different platforms, I think that Apple has only opened the door without knowing how to narrow it again (possibly so as not to be left behind the rest of the brands and thus be able to talk about high numbers of applications in their Keynotes and economic results).

On the one hand I understand this opening, but up to a certain limit : one thing is wanting to improve the market share, and the other, and very different, is opening the door to everyone who wants to enter.

Apple, you’re not the same.

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