Despite the fact that sales of Apple’s smartphone are going smoothly, the truth is that since 2012 they had lost first place in their home country. However, a new survey conducted by Kantar reveals that the iPhone once again surpasses Android devices in sales in the United States .
Just yesterday we told you that the iPhone 6 has been key to increasing the market share of iOS 8 in our country in three months, data that also provides the latest study by Kantar. But today we will focus on the U.S. market, where Cupertino’s have scored a new victory over their Android rivalry .
This survey has shown that Apple has outperformed Android device vendors in terms of units sold across the United States during the last three months of 2014 . Thus, the iPhone has regained the throne it lost a few years ago.
The iPhone 6 and 6 Plus, keys to regaining their position in the US
The arrival of Apple’s new flagship products has been key to this major global push by Apple. In the United States, the iPhone 6 and 6 Plus have given the company a 47.7% share of the smartphone market , which is not bad at all.
On the other hand, Android has achieved a 47.6% market share . As you can see, this is a very close percentage and Apple does not have to rest on its laurels if it wants the iPhone to continue to be the best-selling smartphone in the United States in the coming months.
Far below the iPhone and Android devices is the Windows Phone, which only represented 3.8% of smartphone sales in the United States during the last three months of 2014. Carolina Milanesi, head of research at Kantar, notes that “the 0.1% margin is the tightest ever” .
Milanesi also says that this success is not all thanks to the iPhone 6, also note that Apple has the strongest product portfolio in its history . They currently have a wide range of devices available at different contract and prepaid prices, which makes many American users prefer it to an Android.
iPhone 6 has driven the Android transition
From TechCrunch, they point out that Tim Cook recently pointed out that the new models have made the transition of Android users to the iPhone bigger than any previous model.
Apple recorded record sales of 74.5 million iPhones in Q1 2015 , representing a 46% growth. According to Kantar’s data, despite the fact that iOS has increased its market share in practically all markets (except Japan) , Android still has a strong presence and dominates countries such as Italy, Spain, China, Germany, France and the United Kingdom, among others.
In the European data at continental level we see how Android continues to dominate with 66.1% despite having lost 3.8 points. iOS for its part has grown 6.2 points and the iPhone now represents 24.1% of the market.