iPhone 6 and 6 Plus users are using the iPad less and less for reading
The new Apple smartphones have been with us for a few weeks now and we are already seeing how users are getting more out of them. Many users are delighted with the new screen sizes of the iPhone 6 and 6 Plus , but so far it’s not clear how they take advantage of them in practical use. Today a study came out in which it is reported that many users of one of these devices who also have an iPad, use the tablet significantly less , especially for reading.
Without a doubt, one of the strengths of the new iPhone 6 is the increase in screen size, a feature that many users have been asking Apple for a long time. Thanks to Pocket, a newsreading application that allows users to store web pages, videos and more content for later viewing, we can learn some very curious facts that let us see how l users are changing their reading habits on their mobile devices .
To conduct this study, the guys at Pocket used 2 million articles and videos that were opened after the iPhone 6 and 6 Plus came on the market . In this way, they have investigated the frequency with which users use the iPad or iPhone when accessing the content they have stored in this application.
iPad cannibalization grows with iPhone 6 and 6 Plus
Previously, several analysts had predicted that if the iPhone 6 came with a larger screen, it could increase the cannibalization of iPad sales . At the moment we can’t know if this has really happened, but what we do know is that it has affected usage habits. As we have said, a large percentage of users who have both devices are relegating the tablet to the background when doing certain functions, such as reading.
Returning to the data shared by the Pocket application, we see that it clearly reflects how the use of the iPad has been quite reduced in the case of those users who have recently bought an iPhone 6 or an iPhone 6 Plus. Thus, we see that the bigger the screen of the smartphone the more users tend to leave the tablet in the background .
Thus, we see how in readers who owned an iPhone 5s usage habits are more balanced with 55% usage from the mobile and 45% from the iPad. But this figure changes substantially if we move to the new Apple smartphones. iPhone 6 users used the device 72% of the time, compared to 28% who preferred to continue using the iPad. Finally, 80% of users who have bought an iPhone 6 Plus prefer to use it for reading .
Using iPhone 6 to watch videos also goes up
On the other hand, MacLife points out that, according to the study carried out by Pocket, video use among iPhone 6 Plus users also shot up by up to 40% , stealing from the iPad by a few users.
There is no doubt that the iPhone 6 and 6 Plus have arrived in force and their larger screens can do a lot of damage to iPad sales . In the last quarter of the year, over 40 million of the 4.7-inch model and over 15 million of the 5.5-inch model are expected to be sold. However, we have to wait and see if this trend continues to grow over the next few months and if it really affects Apple’s tablet sales.
Do you think the new iPhone 6 and 6 Plus will cannibalize iPad sales?