The iPad has been on the market for a long time. It wasn’t the first, nor the most original, but it was the one that worked best. This, led to Apple and its iPad having a huge market share in its early days. But little by little, as a result of the appearance of other tablets from other manufacturers, its market share has been declining . In the third quarter of 2012, its market share was 40% and in the same quarter of this year, remains the leader with 29.6% .
Although it may seem like it, it’s not like iPad sales have fallen. On Q3 2013, 14 million units were shipped and in the same quarter of this year, 14.1 million . Although very slight, there is an increase in the volume of shipments and this, in the case of Apple, corresponds to sales. So where is the problem? The problem is that Samsung, for example, has gone from shipping 4.3 million in Q3 2012 to shipping 9.7 million units in Q3 2013 (in this case, Samsung reports shipping and not actual sales). With this increase in shipments, Samsung has gone from 12% to 20%.
Apple continues to rule the tablet market
It is also curious the position acquired by Asus, manufacturer of the Google Nexus. This manufacturer has 7.4% of the tablet cake, not bad for the few models that the brand has. The growth in all manufacturers in terms of shipments and percentages is remarkable. More and more tablets and less computers are being bought . It has gone from a volume of 34.8 million units shipped, the same amount of iPhone sold this year, to 47.6 million tablets shipped in 2013.
There are many tablets, no doubt, but is curious as year after year, Apple continues to command the market . It doesn’t matter that the last renewal of the iPad was limited to incorporating the Lightning connector and a slightly more powerful processor, just a few months after launching the iPad 3. It doesn’t matter that the Mini came out without a Retina display at first, earning the ridicule of other manufacturers. Apple and its iPads are setting the pace in the tablet industry. How long will it last? We don’t know, but I’m sure that since Cupertino they think, ” let them take away the dance “.
Perhaps, as they point out in iPhone Hacks, the new models will help to raise these figures again. In my opinion, there is currently no equipment that can compare to the new Air and Mini with Retina display, not only in hardware, but in software. We know that Samsung has been pushing hard, but will it take over from Apple in the near future? What do you think?