Apple is losing market share in the tablet business at a fairly high rate. Certainly, the arrival of other competitors to the market and the growth of the tablet market is not playing in Cupertino’s company’s favor.
A comparison of Apple’s tablet market share figures between Q3 2011 and Q3 2012 shows that Apple has dropped almost 10 points . In 2011 it held a 59.7% market share, while in the same period in 2012 the share has fallen to 50.4%. It still dominates a little over half the market, but is gradually losing the absolute hegemony it had for almost two years.
The arrival of new competitors and the growth of the market make Apple’s iPad lose points
Other companies are coming up at a very good pace. For example Samsung, has gone from 6.5% in 2011 to 18.4% this year . It seems that the policy of diversifying sizes and models is doing it quite well. Will the same thing happen to Apple now that it has the iPad Mini in stores?
Perhaps one of the most spectacular growths can be found in Asus which has grown from a 3.8% share to a share of 8.6 . In other words, a growth of 243%. There is no doubt that its agreement with Google for the manufacture of the Nexus 7 has had a lot to do with it and I am sure that those responsible for the agreement will still be jumping for joy.
Amazon, another of Apple’s major rivals, already has a 9% market share. A market share that has been gained in the last year, since in the third quarter of 2011 they were not yet listed. Amazon tablets are not directly comparable with the competition’s products, but their excellent integration with the e-commerce giant’s content stores is helping them to achieve spectacular figures.
Of course it is important to interpret this data. Apple is selling more and more tablets, but the market has grown a lot, so it is losing market share even though tablet sales are working better than ever. Now we will have to wait and see how things develop in the coming quarters and see how the market reacts to the arrivals of new players like the iPad Mini, the Nexus 10, the Microsoft Surface and other tablets that we will get to know little by little.