Yesterday I was at ease criticizing the concept videos created by technology companies to sell us the motorbike of the utopian future that will be possible thanks to them. Today, I bring you the creation of an animation studio that has let its imagination fly to show us an iPad 3 with impossible features that, with today’s technology, is closer to science fiction than to science.
The iPad 3, or 3000 if you prefer, of the video includes a frameless screen with holographic capabilities and dual pico projectors to interact with the tablet through any surface we place it on; like a table for example. Did you like the Smart Cover of the iPad 2? Taking the concept of magnetic bonding one step further, along with short-range wireless communication technology, we can bond several of these imaginary iPads together to form a single, larger screen.
As usual in this type of video, each feature has a separate real-life equivalent such as NFC technology, pico-projectors, laser keyboards or even holographic displays. However, their level of development is far from what you see in the video, and you’d better hope you can sit back and watch it all in one device with the dimensions and thickness of one of Apple’s tablets.
But this isn’t the first creation by the guys at Aatma Studio to attract the attention of the apple’s followers. Last year they already raised false hopes among the most gullible by passing off the video of this supposed iPhone 5 for a prototype of the Apple phone when the one that would later end up being baptized as iPhone 4S had not yet been presented.
I don’t know if I’ll be the only one, but if I had been given one euro for every person I had to explain that this video was as real as Jar Jar Binks in Star Wars Episode I I could probably afford a vacation on some tropical island by now. This is the problem with these videos, which although it may seem a lie, there are many who, encouraged by the great advances in technology that are made from time to time and the fantasies that we see in movies and television, not only swallow these videos as real, but also are disappointed when later the real model does not meet (obviously!) the expectations.
So sorry, no, the iPhone 5 will not have a holographic keyboard, nor will it be as thin as a sheet of paper, nor will it make us the coffees. And of course, the iPad 3 won’t be anything like the concept of the first video either: no holograms, no screens that go to the edge, no ability to form a whole with another iPad, etc… It will simply be the third generation of a tablet that has demonstrated on its own merits to both locals and foreigners the advantages of a device that is comfortable, practical and intuitive like few others. The object of desire of 2010, 2011 and 2012 has its own name and is very real.