Currently we find mobile devices with several operating systems on the market, although there are two that stand out from the rest: iOS and Android . But which of the two mobile platforms has been better in 2014? It is difficult to declare a winner, since although they are direct competitors, each company uses very different strategies.
Both Apple and Google have different strategies for their mobile operating systems , so it is a somewhat complicated task to decide which one has won over the other. In 2014 we have seen great developments in iOS and Android that make the balance tipped more towards one than the other in different factors, but which of the two has won?
That the mobile device market is marked by a duopoly between iOS and Android is very evident , but it must be said that each has its strengths. Here are some facts about both platforms to see which one has won.
The term market share refers to the current state of the market, i.e. of the devices purchased both now and a few years ago. In terms of market share, Android has been winning for many years within the smartphones , and is that the Google operating system is present in a variety of models from different manufacturers.
According to IDC data, in Q1 Android was present on 81.1% of smartphones, while iOS was on 15.2% . For now, the data for the last quarter are not known, but in Q3 Android had risen to 84.4% and iOS had fallen slightly to 11.7%.
Regarding tablets, IDC points out that Android achieved 67.7% of the market share , while iOS was in second place with 27.5%. It should be noted, however, that in this respect shipments are not differentiated by operating system but by manufacturer. Moreover, it should be remembered that 2013 was the first year in which Google’s operating system managed to surpass Apple’s in this market.
iOS dominates in companies
In this aspect, the data for Q4 2014 is not known either, but the other three quarters give us a glimpse of where the shots will go, and the iPhone 6 could give it a good boost. Apple has a greater influence at the business level, leaving Google in second place. According to Good Technology estimates, iOS accounted for 72% and Android for 27% in Q1 2014, while in the third quarter it closed with 69% for iOS and 29% for Android.
iOS has been dominating this space for many years now , so Android would have to win several sequential quarters in activations in order to overcome it.
Here we see how Google Play has grown faster than the App Store . The Android app store managed to surpass the one million apps mark in June 2013, just one month after Apple announced that it had surpassed the 900,000 apps mark.
In 2014, iOS and Android stores have about 1.3 million applications . It’s a close race, but according to estimates Google could beat Apple this year because it has grown much faster.
The money that app developers pocket on iOS and Android is also important. According to the latest figure given by Apple in July 2014, its App Store had paid $20 billion to developers . Google, for its part, has remained silent on this issue, which suggests that its number is somewhat lower.
In most of these areas Google is stepping very strongly and catching up with Apple, or at least catching up with him . However, Cupertino’s still has absolute dominance in specific areas, something that is quite difficult to overcome, such as in the business area, as well as developers’ preferences for iOS, among other things.
From VentureBeat they comment that in view of 2015 they do not expect significant changes between iOS and Android , although the competition could be more fierce. Google is going to continue advancing in most areas, while they say Apple will continue to focus on getting more revenue.