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iOS Beats Android at App Retention

Now that Google and Apple have presented their future plans for their mobile platforms , it is time for consumers to enjoy what both giants have to offer.

One of the most important things a mobile operating system can have is the amount of quality applications in its respective stores. And this depends directly on which platform the app developers decide on.

iOS Beats Android at App Retention
iOS Beats Android at App Retention

Looking at it from his point of view, the classic idea was to opt for that system with more users, which would necessarily imply more downloads. However, now that both Android and iOS 5 are fairly even, developers should look at other, more subtle indicators .

One of the most popular measures is app retention , which indicates how often a user opens an application after downloading it. Well, in this category, iOS is king.

Who hasn’t ever downloaded an app, to open it once and never again? It seems that on Android this happens more than on Apple devices. In particular, iOS users are 52% more loyal to their apps .

Up to 35% of iPad and iPhone users open each app more than 10 times after downloading it . This percentage drops to 23% for Android. Some argue that the fragmentation of Google’s operating system has a lot to do with this.

What do you think? Will the output of iOS 6 affect this indicator?

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