In the new versions of the operating systems that give life to our iPhone or iPad, the apps must ask our permission to be able to track us. This is a measure Apple has implemented to ensure that apps don’t track us without asking permission or hide the permission request behind an interface designed to make us accept without us noticing.
The issue of tracking our activity, both within applications and on the Internet, has some nuances to take into account. Legally, all applications are obliged to ask our permission to do so , but the interpretation of the rule gives cases where we are asked to accept without further ado. In view of this situation Apple has implemented a new function where it will be the operating system itself that will ask us for permission in a clear way.
The message we will receive offers several lines of text so that the developer can explain to us why he is requesting to track us. In addition, if we later change our mind, we can check all the apps that have asked our permission, whether we’ve given it or not, from the app Settings , under Privacy .
Faced with this situation several companies backed by Facebook and Google have shown their displeasure , as reported by Reuters:
These associations, according to the publication, argue that by not being able to sufficiently customize the dialog box there is a “high risk that the user will refuse” to track . A situation that, on the other hand, should be temporary, since Apple is working on a free utility for developers that will allow them to record, in a completely anonymous and aggregate manner, the success of advertising campaigns in applications.
This tool, which Apple will make available to developers in the coming weeks, will not trigger the tracking notice on iPadOS 14 or iOS 14 because it is specifically designed to make it totally impossible to track individual users .
With AppleiOS 14 and privacy, we can now share our location only at the city level
It is clear that in the issue of tracking and monetizing our browsing habits and use of apps on the Internet there are several positions and views. But one thing is clear, apps and websites must ask us explicitly and expressly for permission, something that Apple ensures in iOS and iPadOS 14.