VIV Mag, Vimeo.
Paper publications will be the main affected and at the same time the biggest beneficiaries.
All of us, to a greater or lesser extent, are observing how the traditional media are beginning to realise their obsolete business and the trend is towards greater internet consumption compared to other media such as television or the written press. Big publications try to create their own platforms but forget the medium where they will be consumed.
And that’s where the iPad will play a big role. In the absence of a more in-depth assessment once we have it to analyse, the iPad is a wonderful content container . And I’m not talking about being a substitute for readers of electronic books, computers, etc… only that for magazines, comics or interactive novels is a success.
The multi-touch capabilities and its intuitive use will form a perfect set to enjoy sporadic readings, viewing articles with extras, etc… Remember the publications that come with a DVD with videos, reports, etc… How many times do we see this content at home? Now, while we read, we are going to visualize videos with extra information. And that anywhere, no more waiting to get home.
Likewise, specialized magazines may show screenshots or photographs of a certain process, as well as video shows how to perform certain tasks. The options are endless. Because nowadays we can find all that in our computer but it is not the most suitable and comfortable device.
But there is even more, because another beneficiary of all this will be the advertisers . The impact of a video in front of an image is considerable so they could carry out more effective campaigns. Generating revenue for both parties.
Finally, small independent publications will have greater dissemination possibilities once the iBook Store is up and running worldwide. Thus reaching all Spanish-speaking markets to cite one example.
While the App Store has seen an increase in the number of small developers, the iPad will allow us to see the press revive a full-blown explosion.