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Insurance companies “fight back” and also sign up current and former Apple employees

Over the years, Apple and other technology giants have been recruiting talent from the healthcare sector. Both from doctors and researchers and from the side of the insurance companies. Now, a well-known American health insurer called Anthem seems to want to “hit back” and has hired former and current Apple employees .

The intention, according to CNBC, is to improve its design and make it more consumer-oriented.

Insurance companies “fight back” and also sign up current and former Apple employees
Insurance companies “fight back” and also sign up current and former Apple employees

Insurance companies in the US are showing a commitment to embrace the digitalization of their business. This means that they need technology applied to the end consumer and artificial intelligence. And to do so, they need engineers with that knowledge.

The author of the article, Christina Farr, has found at least half a dozen employees who have made the leap from Apple or worked for the apple at some point in their lives. We have Warris Bokhari, who was on the special health projects team for a year and a half; Toni Trujillo Vian, who worked for Apple for 24 years until 2009; Berick Bacani, who was an operations specialist for 9 years until 2016. They have also hired staff from Google, Deloitte and Aetna (another insurance company).

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At the end of last year, we learned from the same reporter that Apple had about 50 doctors on retainer throughout the company. Among them was an obstetrician whose mission is to promote women’s health. One of the most prominent examples is Sumbul Desai , who comes from Stanford Medicine and is one of the leaders of the team. Desai works directly with Jeff Williams, Apple’s COO and head of Apple Watch.

This “rearmament” of the insurance companies indicates that they are beginning to take their digitalization more seriously. Devices such as the Apple Watch have become a meeting point between user health and the large health platforms . Some insurance companies have been offering wearables from Apple and Fitbit for years to take advantage of this technology.

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