Instagram, through its application on iOS and Android , joined some time ago one of the services that is increasingly seen in this type of social networks, and is the option to be able to make purchases of products that are promoted in a publication. It has recently become official that new options will be added to give a better user experience of this service. It has also been announced that they are working on improvements to the interface of the service to offer a better experience to the user who is interested in the outfit of public characters as collected by our colleagues in MovilZona.
The mother of today’s social networks, Facebook, launched on its platform some time ago the option to make purchases within it . Later, many people joined in to provide this service. One of the last to incorporate similar options was Instagram, which is owned by Facebook. The specific function of the photo network was to allow its users to access and purchase products promoted in other users’ or companies’ publications . In this way, and through the advertisements, the social network itself manages to monetize its service since it must be remembered that it is free to download.
What Instagram now intends to do by early 2019 is to optimize the shopping system by adding new possibilities that will increase the number of users using this feature. One of the options that has been officially announced is a tool called ” Shopping Collection” that resembles what a traditional shopping list would look like. You can go there by saving different products so that at any time the user can access it and buy the products he has been saving if he so wishes. They also assure that this option will be very easy to use and that the list, for the time being, will be personal and non-transferable .
Another new feature announced is the inclusion of this service in the videos . Until now, only the option of adding purchase links to publications that were still photographs or stories and not in the videos was allowed. The ability to add this feature to videos is certainly a good thing for Instagram and for brands due to limitations that were previously found.
Finally, the company has also reported that it is in the process of making changes to the interface for the purchase options of the brand profiles in order to ensure users a better experience when encountering a much more intuitive view.