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iCloud on its way to launch

iCloud is getting closer and closer to reality. Find out what the music service has to offer, based on all the latest information and how Apple has almost everything ready. If everything goes as expected, iCloud Music will be a revolution that will give much to talk about, far beyond what is now Google Music or Amazon Cloud Drive.

iCloud is getting closer and closer to reality, overcoming so far 3 of the 4 big obstacles it has to make one of its star services a reality: the music service . 3 of the 4 major world record companies have already closed deals with Apple.

iCloud on its way to launch
iCloud on its way to launch

Without knowing very well what Apple will offer, it is clear from a look at what the company lala (which Apple bought in 2009 and closed) offered that what the bitten apple prepares is far from what others already offer such as Google Music or Amazon Cloud Drive .

Google Music and Amazon Cloud Drive are based on the dogma of custom cloud content . We have our own space in the cloud, we upload what we want (at our own risk) and then we can hear it online. The record companies complain, but the legal premise of responsibility for the use of personal space is clear: it’s like a USB stick placed in the cloud, which only we can access.

But Apple has already closed the deal with EMI Music, Sony Music and Warner (with the world’s largest record company, Universal Music, also yet to close). And for what? Because what she was doing, and what the new iCloud will do, is far from being a mere pendrive with remote playback .

Lala analysed our library and allowed us to hear the music in it without having to upload it . The concept is simple: it’s like a Spotify, in which we are the source. Apple knows what we’re listening to, and for every click we make on a song with rights that is added to our cloud library (only those that are not rated would be uploaded), the record companies get their corresponding snack (and the author, obviously).

Imagine this, coupled with the ability to share songs with friends so they can discover music and (consequently) decide to buy it from the iTunes Music Store. A much more productive and favourable business model than a simple pendrive in the cloud . A model that benefits the user, the distributor, the author and the service provider.

The idea doesn’t look bad, you just have to wait and see if all this comes true, but there’s less left for that moment. And above all, to answer the other big question , will it be a profitable business if the service is offered for free, considering how it is planned?

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