No. At this point, you shouldn’t be surprised that Apple is caressing success in so few days. Cupertino’s company has already got us used to its revolutions, which far from seeming mediocre, captivate everyone while being able to change the natural course of previously consecrated concepts. As the headline says, 350,000 copies of textbooks in three days. What do you think?
We will all agree that if there is one thing Cupertino’s company is good at, it is revolutionising the markets. They have been doing it all their lives, and it is a hallmark of their own that makes this brand one of the most important in the world. Last Thursday, January 19th, they did it again, thinking of the iPad as a real school renovation. This gave rise to the idea of selling textbooks using a single platform that could hold them all, as if it were a single ring. And so iBooks 2 was born with its own shop to acquire the necessary textbooks for the school.
Today we discovered through Applesfera that according to Gobal Equities Research, the Bitten Apple company has already surpassed the colossal amount of 350,000 units of textbooks sold , but the most fascinating thing is that they have achieved it in only three days. It sounds spectacular, but nothing that we aren’t used to from Apple by now.
At the same time, they report that downloads from iBook Author, the free book publisher that launched Apple the same Thursday, would amount to 90,000 . All this only confirms the success and acceptance by all parties involved in the school revolution proposed by Apple.
Remember that the kids on the block only get 30% commission per sale , far from the current 33% or 35% that publishers get, in addition to assuming the expensive printing and copying. According to the firm Global Equities Research, the process facilitated by Apple would save up to 80% of the expenses that the author would have to assume.