A few days ago we saw “The Song” for the first time, one of the new ads that Apple has prepared for this Christmas. Like a high percentage of Cupertino’s ads, it is based on the feelings that can be transmitted thanks to technology and, more specifically, thanks to Apple’s products.
In the ad we could see a granddaughter using her Mac to record a duet with an old song performed by her grandmother. Today Apple showed their making off and we found something quite interesting: they used an original recorder for the old song. That and the fact that the protagonist of the video claims to be a musician and confesses to being a cameraman and using Garageband to record the music she plays.
Voice-O-Graph is the system they used in the ad to record the original song on a vinyl. This type of recording consisted of a photo booth where you could record anything on a vinyl. In the 1920’s it became quite fashionable in the United States, being now a relic that any vintage lover wants to have in his collection.
Personally I am surprised that instead of choosing the easy system , recording the original song in digital and putting the vinyl effect (with errors included) in the processing, they have chosen an original cabin to give more realism. Of course, if you have the resources that Apple has this is easy to achieve, but the simplest and most direct would have been to opt for the digital option. This shows once again that Apple pays the utmost attention to detail, both in its products and in its advertising.