Android already accounts for 75% of total smartphone sales worldwide and meanwhile Apple and Samsung continue to fight it out in court. This fight seems to have diverted Apple’s attention and allowed Google to develop an alternative universe for iOS users with its services and applications.
Apple has realized that they need to control the key experiences of their operating system and the removal of applications such as Google Maps and Youtube could be part of this movement. The struggle is not only in getting as many terminals sold as possible, but also in getting a better user experience .
Google seems to want to dominate the iPhone with its applications and services
Not only are Google applications for iOS making iPhone and iPad users use Google services instead of Apple’s, but they are increasingly taking up a place on the devices of a large number of users. According to surveys around 61% of iOS users were reluctant to upgrade to iOS 6 due to the new mapping application , many are still waiting for Google to launch a Google Maps for iOS application, which Apple should approve in the AppStore.
Some people claim that the mapping fiasco, along with the launch of Siri, could have been the cause of Scott Forstall’s dismissal, and some think that his departure could be a turning point for iOS. Google’s future presence on iOS remains to be seen, but it does not appear that Apple is ignoring Google’s control over iOS users because of its services.
Google has been updating its iOS applications. A selection of apps that offer most of Android’s iconic features in increasingly integrated iOS app accounts. For example, Google has made links from different apps available from Chrome for iOS. It seems that Google is doing its best to keep iOS users within its services and it seems to be working for Google.
The AppStore guidelines make it very clear that Apple can reject any application with features similar to the native iOS . Even with that, it seems that Apple is accepting most Google applications without too many problems, even though some of them have great similarities with iOS natives. Gmail for mail, voice search for Google, Chrome as a browser, Google Voice, Google Latitude and hopefully soon Google Maps for iOS.
The question in this situation is how loyal are iOS users to Google’s services? Could we live without Google applications on our iPhone and iPad? How many iPhone users could choose to buy an Android if iOS had no Google applications at all? These questions could be very important in the coming months or years. Especially if Apple limits Google’s ability to offer iOS applications for its services.
According to recent rumors, Google is not very optimistic about whether they will get their mapping application for iOS approved soon. This could be a sign of things to come in future versions and updates of Google’s applications. The arrival of a new Google Maps application to iOS could mean a tremendous blow to Apple Maps and this could be a big problem for Apple and could be the reason that the Google Maps application will not be approved until Apple’s maps are greatly improved.
No doubt Google has a good reason to maintain its presence on iOS devices . Apart from users continuing to use its services from iPhone and iPad, two thirds of mobile searches came from iOS devices, so it is clear that they cannot miss that part of the pie. It is clear that in part that amount is so great, since Apple sets Google as the default search engine and this could change at any time, although so far it has not, although Apple has changed the text in the Safari search box that previously put ” Google ” by simply ” Search “. A subtle change, but one that could mean more than we might expect.
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