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how Apple is trying to calm the developers down and how it should really

Yesterday we were amazed to see instantaneously sell out of WWDC 2013 tickets , with an Apple selling 5000 tickets in just two minutes. This is good news because you can see that the developer community wants to be in the front line of Apple’s news, but the excuse of “we can’t do the event in a bigger space” is starting to lose its appeal.

WWDC 2013 is considered Apple’s most important event of the year, and is therefore held at the largest and most important venue in Silicon Valley: the Moscone Center in San Francisco. Thanks to this, Apple can sell some five thousand tickets and celebrate its keynote in a theater with hundreds and hundreds of seats. But can the company improve on the current situation when it has been saying it can’t for years?

how Apple is trying to calm the developers down and how it should really
how Apple is trying to calm the developers down and how it should really

Right now Apple is trying to solve the problem that has been generated in the short term, which is to compensate the thousands of developers who even being prepared could not buy their ticket due to a web error caused probably by the huge user traffic. Some of these developers are receiving a call with good news : the WWDC registered the error and has reserved tickets for them, so yesterday’s bad drink becomes today’s joy for them.

But even so, there are still many disappointed developers around the world, who see that even if they are willing to spend more than a million of the old pesetas to travel and stay in San Francisco and attend WWDC, they cannot. They even think that WWDC should no longer be held as such. Let’s look at the figures: WWDC may host about five thousand developers but there are more than 300,000 around the world. Is there any way to improve this picture that looks like it will get worse in the next editions?

Of course, although it would mean taking a step back in the modus operandi that Apple has when it comes to holding events.

Instead of holding a single annual event where everyone has to travel to a particular point, Apple could hold more localized WWDC events as they do with other events. Imagine this scenario: an annual WWDC event located in San Francisco as the flagship, but also a WWDC in Europe, another in Asia, another in South America…

Think of the advantages:

  • More developers could attend the events, and in a more distributed way. More people would have the same chances as those lucky five thousand professionals who have managed to get a ticket.
  • China or Brazil are emerging and very powerful markets, so an event there would be very active for the local developer community (Apple itself recently encouraged them to translate their applications into all the languages the company supports).
  • Yes, all this would cost money, but we all know that money is not a problem for Apple. Besides, considering the benefits that can be generated, it could be considered an investment.

A few years ago, Apple decided to withdraw from MacWorld and Apple Expo, which were fairs where developers and professionals from other sectors of the Apple market took the opportunity to meet and attend a keynote from the company where new products were presented. Macworld was in San Francisco, but Apple Expo was in Paris, so why not do something like that again with events of their own to meet the enormous demand from developers? Leaving behind third party fairs was perhaps a good idea at the time, but with the iOS boom the developer community has grown too much to focus everything on one event held in one place every year. Jon Manoogian IIIEn Apple

I’m not asking for a WWDC next to my house either: but delivering news and events for developers by decentralizing the company’s activity to key sites like LondonParis, TokyoBeijing, BrasiliaRio de Janeiro and New YorkWashington in addition to the main event in San Francisco would not be a bad idea.


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