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HOP for iPhone, a new attempt to re-imagine email


The battle for reinventing email will only end the day it disappears, and I don’t think that will happen. There are many companies that have tried to change the way we manage the hundreds of emails we receive, some more than others for better or worse.

HOP for iPhone, a new attempt to re-imagine email
HOP for iPhone, a new attempt to re-imagine email

One of the latest attempts is HOP, formerly known as Ping. HOP for iPhone is an application that seeks to use email in a completely different way. The idea: to make it look more like an instant messaging application than a mail client.

Compatible with Gmail, Yahoo!, AOL and of course with iCloud, HOP shows us the messages of our friends and acquaintances grouped by people or groups of people as instant messaging. The rest, emails from subscriptions, offers, newsletters, etc. are unified in a separate workspace . This way, the aim is that when we cross an email with a relative, friend or acquaintance it looks more like a chat (displaying only the body of the message) and not those endless chains of mail.

As you can see in the video, I don’t think the idea is bad. We could say that it has a certain similarity to the option proposed by Google and its special mailboxes, only with a different interface for the emails of the selected people or groups of people. Even so, I don’t know to what extent it would be comfortable for me and how it could affect the crossing of mails that you can do with the same person but different subjects.

We’ll have to try it out calmly to get a better sense of it. If you are interested, you can download it from the App Store, although, as with Mailbox, you will have to request access, which will be provided on a first-come, first-served basis. A system, fashion, that I don’t like at all but it is what the people in charge of HOP for iPhone have decided.

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