In the weekly Apple History in Ads article, we offer you an analysis of the last revolutionary product introduced by Steve Jobs before his death, which changed the way multimedia material is viewed and consumed. Not only is the iPad a unique product, but in the last year it has made manufacturers change the course of their products in order to take some market share away from it, failing miserably until today.
We’re slowly approaching the predictable end of this section, as we get closer and closer to the present time and therefore there are no more ads to showcase of the most significant products in Apple’s history. But we are not going to reduce the content, and we bring it, as every week, to History of Apple in ads, to review what the apple has been presented, and the ad that would follow that presentation. After the change of direction of the previous weeks, in which we talked about the iPhone, today we will talk about the last revolutionary product presented by Steve Jobs himself, which changed the way we consume multimedia and turned around a market that did not even exist yet. Today we’ll talk about the iPad.
The Apple tablet was one of the most anticipated and rumored products in its history. It is the natural evolution of the Newton, from the nineties and was one of the internal projects of Apple carried out by Steve Jobs himself, who, fortunately, came to see the light (not like so many others that we will not see). After a decade of speculation, in January 2010 , the iPad was presented as the revolutionary object that it is, a tablet with a 9.7″ screen of multi-touch technology, making it a kind of giant iPhone.
Apple positioned the new device in a completely new market sector, which meant that the other manufacturers had to reinvent themselves in order to be able to face a new “war” of technologies , in which the iPad is almost the only worthy rival.
The iPad used the same operating system as its little brother , the iPhone, and also used the iPhone’s third-party application system, the App Store , so when the tablet was released, it had thousands of applications at its disposal, which later adapted its interface to the new screen. Apple also helped create new applications to take advantage of the possibilities of working on a larger device and developed new versions of the iWork applications ( Pages, Numbers and Keynote ).
But, as a multimedia consumption object, the iPad also had to deal with the e-books , increasingly popular, despite not having a screen too suitable for reading, but that did not prevent the development of a new application for buying and reading books, iBooks , following the same system as the iTunes Store or the App Store .
The iPad ran on a new Apple-designed chip called A4 , which was based on the Cortex-9 ARM CPU, including the GPU inside, and ran in an energy-efficient way. On the outside, the iPad had an aluminium case and a frame of just over an inch, separating the edge of the screen, for more comfortable handling. It was released in three capacities: 16 GB for $499 , 32 GB for $599 and 64 GB for $699 , although you could also choose a 3G option of each capacity for a slightly higher price.
This is the model we currently have for sale. It was presented in March 2011 . Its main feature is the new A5 processor , also designed by Apple, which offers twice the processing and up to nine times more graphics performance than the one presented a year before. Other additions were the RAM extension , the two cameras (one front and one rear, with support for Facetime) and three-axis gyro, all in a new housing , also aluminum, much thinner and more rounded, giving more possibility of grip. Alongside this new iPad model, the Smart Cover , which can be used as a screen cover or as a dock , was introduced to enable the device to be positioned vertically.
The iPad 2 was released in the same three capacities as its predecessor for the same price, but the + possibility of choosing the colour white *, instead of black, was added for the front panel.
So much for the review of this week’s devices. Next week we’ll be offering you a new review of the latest iPods and their progression towards the new multi-touch capabilities. And for later, we’ll be preparing a Christmas special that you can’t miss. See you next week.