Here’s how Apple manages to patent and register its products while keeping them secret

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Have you ever wondered how Apple manages not to reveal its new products until keynote day ? Considering that the product is patented and the patents are public for anyone to see, something doesn’t add up.

In a recent report by Qz, they explain how technology companies manage to keep expectations high without anyone knowing what they are going to present next. No one except Jamaica, and this has its explanation.

Here’s how Apple manages to patent and register its products while keeping them secret
Here’s how Apple manages to patent and register its products while keeping them secret

The United States Trademark Act allows applications for registration to be kept confidential for six months , thanks to a section of the law that indicates that this registration can be made in other countries. As a result, many of the companies file their patents in countries where there is not even a public database of registered patents, and they do so through fictitious companies.

Jamaica is one of those countries where there is not even direct access to the applications submitted . Hence, Apple has already submitted 343 applications in the Caribbean country. In order to consult these trademarks, not only must you do so without the Internet, but you must also go to Kingston (the capital of Jamaica), go to the office and go through a series of bureaucratic steps.

The process has a high cost, so only Apple and some technology companies make use of it

This almost Machiavellian process to conceal the registration of a trademark is quite expensive, so not every company makes use of it . Moreover, it is not only possible to do so in Jamaica, as there are up to 65 countries in the world that do not have an online database of registered trademarks.

Via

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