It is one that I commented some time ago in a post before the release of iOS 6, lies in the visibility that the developers have and how the big four are able to shadow any release no matter how good the application and idea is.
And it’s not just a sensation, a company called Canalys has analyzed during November the behavior of users both in the App Store and in the Android market, now Play Store. The result is that applications worth nearly $120 million have been sold between the two stores. The interesting thing about this issue is that 25 companies have shared half of this pie, leaving 60 million.
Such companies are the “big fish” we all know: Electronic Arts, Zynga or Rovio… If you’ve guessed it, they’re all video game developers except for one: Pandora .
This means that only important companies with a certain track record are able to generate the majority of revenue, which results in greater visibility and therefore the fish that bites its own tail. In short, something that we have already mentioned and that only Apple can improve.
It’s a real shame that with iOS 6 has not enhanced much more the indie or little known application lists where you can discover real news and not just a new game launched by the usual company. It seems that the market for small developers is reduced to word of mouth and social media, the two media that, according to the study, work best for developers with few resources and who have just started in this competitive market.