A few days ago we commented that Apple had removed AppGratis from the App Store, the application used by nearly twelve million users to meet paid applications that become free for 24 hours or receive a temporary discount.
Early speculation pointed to the violation of some of the latest standards applied by Apple for its app store. Now we know the story told by its CEO, Simon Dawlat.
The reasons that led to AppGratis outside the App Store
Simon Dawlat has published a post on the AppGratis blog where he explains in detail everything that happened. And as it was supposed, it was evident, the reason that has taken AppGratis out of the App Store is the violation of rules imposed by Apple .
As he explains, AppGratis knew that there were some points that could lead to problems between Apple and his product. These points are sections 2.12, 2.20 and 2.25. All three rules refer to:
- Applications that are not very useful, unique, that are simply a web app or do not provide any long-term entertainment value may be rejected. 2.12
- Developers who “spam” the App Store with many similar versions of their App can be kicked out of the iOS developer program. 2.20
- Applications that show other applications that you can buy or are on promotion in a similar or confusing way to the App Store may be rejected. 2.25
With those points AppGratis had problems because depending on the interpretation given by the person responsible for reviewing the application might or might not be out quickly. Therefore, they had to work to change and demonstrate that they did not violate any of the points.
When Apple contacted them, the first time by the same worker who normally did, they managed to prove that they were not breaking the rules. AppGratis is a useful application according to them because it presents the best selection for the user and they value the functionality. Thus the first match ball was saved, (Response to 2.12).
Regarding 2.20, they worked hard and showed a beta of the new application that would consolidate the different versions , because according to the store there was a different one (App Store of USA, Spain, UK,…), in only one. Later, after many hours of work, they managed to send a single application.
Finally, AppGratis with millions of users also managed to demonstrate that its use does not confuse or conflict with the App Store as it does nothing that other sites do not already do. As they say, AppGratis is just another product review tool, although we know that it is not completely free.
So, everything seemed to be OK. But no, despite the fact that Apple approved the iPad version on April 4th, AppGratis was subsequently expelled from the store. The reasons: violating rules 2.25 and 5.6 .
We have already commented on 2.25, even though the first reviewer seemed to be satisfied that the new review was not. According to Simon Dawlat, the change of opinion occurred overnight, which created confusion for him.
With respect to 5.6 , applications cannot use Push Notices to send advertising, promotions, direct marketing or other types of marketing . And AppGratis does, well, sort of. What the application does is a system notification that the Offers or promotions of the day are already available.
What do you plan to do?
Well, of course don’t think about giving up . Of course, everyone who has the application installed will still be able to use it because as they have confirmed the service is still active. So keep an eye on it if you are a user.
They will try to return to the App Store although, as Miguel Lopez said, they will have a hard time because similar applications have not yet succeeded. They could make a web application and have the user install a login on the home screen but this is not ideal because of their business model.
As we commented in Genbeta, AppGratis makes money through CPI agreements (Cost per install) that it closes with large companies that want to promote their applications and the second, through commission for the income generated through in-app purchases, advertising,… and that does not like in Apple.