Follow the promotion of Apple Music with three new ads

Buen comienzo: Apple Music ya tiene más de 11 millones de “suscriptores” tras cinco semanas

Apple Music has had an abrupt start but is gradually being refined. And a few days ago we saw how Apple is serious about its new service, launching a global advertising campaign with big walls. Now that campaign continues with new ads that use directly the artists it promotes .

Follow the promotion of Apple Music with three new ads
Follow the promotion of Apple Music with three new ads

In the first video, called Discovery , Apple reminds us that it wants to make available to us the material of all the artists we love and all “those who will love” thanks to its engines and recommendation lists. In two more videos, the promotion is focused on the artists Kygo and James Bay.

It is in these last two that the Connect tab is highlighted, a feature of Apple Music that has not yet taken off and that even those responsible for the service admit will improve in the medium and long term as they enhance it further. And they should, because this is what I see right now in my Connect following several popular artists (Kygo himself among them):

Let’s hope it gets better over time, because if it doesn’t, Connect can become a “Ping 2.0”.

At Apple

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