It was born with the iPad and later came to the iPhone as well, always seeking to offer content from multiple sources to the user in a single magazine comfortable to read. A feed reader that has not stopped evolving to become a content recommender according to interests . This mix of concepts has an official version from Apple as well, it is called Apple News and although it has not yet reached Spain and other countries, it has several years behind it.
In an interview for Recode, Flipboard’s CEO has given some details about what differentiates Flipboard from Apple News , which for him is behind Flipboard (obviously). According to him, Apple News lives in the past because of the features it doesn’t offer:
- It does not have a strong social component beyond sharing on social networks.
- It’s algorithmic, no human or other user recommendations.
- The media must adopt a new platform to appear in Apple News.
While all three points are true, it should be noted that Apple’s idea is different from Flipboard’s. While one seeks to provide relevant information with a consistent user experience , the other seeks to provide relevant content by collecting information from websites and other users. Hence, for example, Apple requires the media to publish separately on Apple News, thus ensuring that the content is properly displayed, without extra ads and adapted to Apple News. The result is that in Apple News everything you read or see looks the same while in Flipboard each publication media does what it wants.
Apple News’ real difficulty in competing directly with Flipboard is its availability. Currently it can only be used properly in Australia, UK and USA . There are methods to activate the app in Spain and other countries, but the content you are going to show us is from these countries and in English as the language. Why this slow expansion? Because not only do we need to get the media in other countries to commit to collaborating on Apple News, but we also need to adapt Siri’s recommendation algorithms to each language and approach to information.