Today, we have received the news from Apple preparing to extend their Passport inside their own official stores, a logical move in the campaign to make this new application present in iOS 6 to be seen by users (it has started well in some stores so far). But if we think about it, Apple could use Passbook not only in Apple stores but around its entire ecosystem of products and services. Let’s see five case studies in which Apple could squeeze Passbook to the maximum .
Apple Store Reload or Gift Cards
Let’s start with the obvious: users could use Passbook as a recharge card to purchase products at the Apple Store. It’s not something everyone would do (the Apple Store isn’t a place where you make frequent purchases, unless you’re a professional or a company), but for certain accessories it would be useful. And it would make the shopping process much easier, as you already get with EasyPay.
This can also lead to the possibility of generating gift cards: you take your iPhone, pay 50 euros using your Apple account and send a link generated on your own mobile to a friend, who will open it and automatically be created a card from the Apple Store worth 50 euros. That would be convenient, wouldn’t it?
Management of consultations in the Genius Bar, the One to One program and reservation of places in workshops
Apple has done a good job with its booking system in the Genius Bar from its website and from the Apple Store’s iPhone application, but Passbook could improve it. A Genius could request the Passbook card to confirm a service appointment, the same way that a creative in the store can request the same for all the assistants in the workshop. Other programs like One to One or Joint Venture for companies could also benefit from the same.
Advance purchase of products with configuration options
This would save time for customers and work for employees at an Apple Store: we could, for example, configure a MacBook Pro with the options that the same Apple Store application allows us. Once we have our custom computer, we could see if the configuration can be done in a store near us and reserve it for them to prepare it for us.
The next day we could go to the store, confirm our identity and the product we have configured through Passbook and pick up our MacBook Pro at ease. The waiting time would be reduced to the time it would take for the staff to pick up the laptop from their stores.
Product reserves during launch or later days
If you have queued in front of an Apple Store to get an iPhone or an iPad, you will know that the employees will advance part of the purchase process by means of cards that can be exchanged for the device, where the model we want is specified. Why not do it by means of Passbook? Employees could give instructions to customers with an iPhone and replace that physical card with a virtual ticket.
What’s more, we don’t need to be in line. Passbook could also improve the reservations made from the web to pick up the terminal the day after in the store.
Management of places in events
Passbook puede actuar como un Game Center para los pagos de terceras compañías
This one is already more exclusive, but equally useful: Passbook can be an excellent way to manage the entries of the press to a keynote, or even to manage the shifts of the people who are queuing at the Apple Store to be the first to be able to buy an iPhone or an iPad. If someone gets out of the queue and walks away from it for too long, the iPhone’s GPS will detect them and the shift will be cancelled.
We will never know what plans Apple has with its Passbook, but it is important that users start using it so that it does not end up being a forgotten application in our terminals. Of course, as soon as the company officially launches its own services with Passbook we will inform about it.