Skip to content

First New Generation Apple Store opens in Brussels

At the end of August, we commented that the American company was going to make a series of changes to its physical stores, reorganizing them and treating the iPod as an accessory. Now, the company has just opened a new Apple Store in Brussels, which becomes the first new generation store with amazing design.

After its official opening, the boys from Cupertino offered the local media a guided tour through what is the first Apple Store in Belgium. But what’s so special about this Apple Store that it’s different from all the others?

First New Generation Apple Store opens in Brussels
First New Generation Apple Store opens in Brussels

Very simply, this is the first Apple Store is the first designed by Jonny Ive, Apple’s Chief Designer, and Angela Ahrendts . This makes this store unique and very special, at least for the time being, as this new design is expected to be gradually extended to all Apple stores.

As you can see in the pictures published by ANV, a local media that had the opportunity to attend the guided tour mentioned above, the Apple Store in Brussels has an incredible design . The store is broadly similar to the existing ones, but there are some notable differences.

One of the most remarkable is, without a doubt, the presence of eight trees inside the store. Yes, we haven’t gone crazy, Apple has placed trees inside the Apple Store .

On the other hand, on the walls of the Apple Store dominates the presence of display items , as well as a large screen that will not only serve to promote the company’s products, but can also be used for in-store events. In addition, it should be noted that on the walls behind each accessory there is a hidden drawer where several stock units are stored.

As for the Genius Bar, it must be said that it has also undergone a complete face-lift . It will now be surrounded by those eight trees we mentioned earlier and there are two large tables where the technicians will serve the customers.

The Apple Store in Brussels will open its doors to the public on September 19 . Now we just have to wait for the company to extend this new design to the rest of its stores around the world.

What do you think of the new Apple Store design?